A man was selling oranges in the street. He was illiterate and so he never read the newspapers. He merely put out a few signs along the road and spent the day proclaiming the excellence of his merchandise.
Everyone bought from him, and the man prospered. He invested the money he earned in more signs and went on to sell more fruit. Business was booming when he had a visit from his son, who had been educated and had studied in the big city.
“Brazil is in desperate straits, Pa. The economy’s in a terrible state!” the son said.
Worried, the man reduced the number of signs and started selling inferior goods because they were cheaper. Sales plummeted.
“My son’s right,” he thought. “These are indeed difficult times.”
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